Internet Business Marketing: What Is An Epresence And Why Do You Need One?


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Internet business marketing has become an increasingly large part of most business marketing plans. But just what does it mean to have a business marketing plan? What is internet business marketing?

An internet business marketing plan can simply be defined by creating an epresence — more commonly known as an electronic or internet presence. Business can market their presence on the internet in a number of ways including web sites, blogs, email, articles, and various forms of advertising and brand awareness. Why would a business worry about creating an epresence?

The most important reason is that the internet marketplace is growing in both size and scope. Every day there is a larger number of people who do their shopping, and information gathering before shopping, via the internet. No business can afford to miss that opportunity to grow their customer base. In addition, the web offers a wealth of advertising and marketing opportunities that can be adapted to any market and any product to create a unique marketing message for your company.

Another important reason is that internet marketing and internet advertising is often cheaper that most print or broadcast marketing alternatives — and sometimes its even free. Many forms of internet marketing also offer long-term benefits that make the initial expense even more cost effective. Some internet marketing campaigns can work weeks, months or years longer than the initial effort.

A final reason is that internet marketing allows you to adapt your marketing efforts to your specific audience and product which will better allow you to target your specific niche market better than any other form of advertising or marketing available.

Establish an epresence is an important part of the modern business marketing plan today because it is more cost effective, more adaptable, and more specific than other forms of advertising and marketing available.

Ready To Reset Your Business Marketing Model And Create Marketing Ease?

Combine traditional business marketing and Internet marketing strategies and increase your business revenues.

Business Marketing Works.

Without marketing your business has no revenues. This marketing may be from word of mouth of clients you’ve served already. Or it may be intentional marketing you create your self. Either way business marketing works. Marketing is the only way to your business success.

Traditional Business Marketing Techniques that Work

Traditionally, we know that ads in magazines, direct-mail postcards, direct-mail sales letters, business networking, telephone calls, and building business relationships all work. In fact, if you’re business marketing strategies are not working, take a look at the copy. What does each ads say? Are you tracking the results of the ad? Did the ad generate revenues for you? If not, you may have had an expense as a result of applying the traditional business marketing techniques. It could be costly to run the ad again using different copy until you find the copy that gets the result you want.

Combine Tradition Business Marketing with Internet Marketing Strategies that Work

Putting internet marketing strategies to work in your business can give you an opportunity to test your ads in a cost effective way. Using internet marketing strategies you can discover what works and doesn’t work with your ad for little or no cost.

Once an ad is getting results using internet marketing strategies, you can put the successful ad in magazines, postcards and even use it on your business card. With an ad that you know gets results the expense of the more traditional marketing techniques is viable.

Powerfully Effective Business Marketing

The combination of internet marketing strategies with traditional business marketing techniques is a powerful way to move your business forward and increase your revenues. It can take as little as three weeks to 90 days to begin seeing new results in your business.

It’s a Magical Combination.

Combining internet marketing strategies with traditional marketing techniques gives you a freedom for expressing yourself uniquely, unlike ever before. Your unique selling point can be easier to create. Your purpose becomes more defined. You are able to attract your ideal clients to your business more easily as a result

Just as business marketing is systematized and repeatable using traditional methods, internet marketing is repeatable and predictable as a clear system to follow. Learn these systems and surge your business revenues forward using the “magical combination” of traditional business marketing and internet marketing.

Small Business Marketing That Produces Results

Why would you want to work for someone else when you could start a successful business and work for yourself? Too many people don’t realize that the only thing they need to start their own business is one great idea. Think about it! Only one great idea separates you from success, and everyone has at least one good idea brewing inside their heads. So why don’t more people pursue the dream if it’s that easy? Looking into the source of the problem it’s easy to see that the one thing blocking most people from taking this opportunity is the seemingly overwhelming task of small business marketing.

Reaching out to customers is the most important part of any business, whether the business is old or new. How else will they be able to see or even understand what products you offer or what services you provide? Letting your customers know about new products, special offers, or current discounts will encourage more traffic to your site and more return business.

All these activities can be summarized in one phrase – small business marketing. Marketing requires you to examine the nature of your offerings and delineate your potential customers. After that you need to study customer behavior and preferences. These findings along with studying the nature of your competition will form the core of your small business marketing strategy.

After developing a marketing strategy, you need to plan a method for implementing it. Small businesses are usually unable to spend a large amount of money on expensive advertising like television commercials or newspaper promotions so you will have to be inventive. There are, however, a variety of methods appropriate for small business online marketing and small business offline marketing.

Let’s first consider online promotional strategies. To get anywhere these days you need an online presence – a company website or blog – even if your business does not sell things directly online. Your website or blog serves as a good platform to inform, attract and retain customers.

In addition, having a website allows you to take advantage of promotional strategies such as search engine marketing, pay per click advertising, email advertising and free advertising in websites like craigslist.org and others. Online chat forums are also excellent places to publicize your business. Starting your own blog or producing short informational videos and posting them on Youtube and other video sharing sites are just two more of the many ways to get the word out.

Offline strategies for small business marketing can be quite original and inventive. Use classified ads in local newspapers or selective direct mail campaigns to different areas of your city. You can also contract with people to do door-to-door marketing and use students to hand out promotional materials. Events sponsored at colleges and nightclubs also attract a high volume of customers and are helpful if you are targeting young adults.

There are no boundaries to creative thinking. Successful small business marketers come up with their own innovative ideas and put them into action. So go ahead and be creative. Develop a plan, use your imagination to promote it and you will be surprised how easy it is to be successful.