How To Explode Your Small Business Marketing And Fatten Your Wallet!

Small businesses are popping up everywhere. However, one of the biggest problems they face is small business marketing. To understand this lets first take a look at why.

Today more than ever, people are jumping on the small business band wagon like the traffic that arrives at a 60% off sales at a major clothing store.

There are all kinds of people starting their own plumbing business, contracting business and whatever else you can think of.

Part of the reason for this is there is no job security anymore and unions seem to be a thing of the past. The days are long gone where people stayed at the same job for 25 years or more.

Corporations have downsized more than ever in today’s changing world. People seem to be laid off for just about any reason you can think of anymore. One thing is for sure, the economy has changed.

Many people think we are doomed as a society but, are they failing to realize that things have just only changed.

It’s kind of like the auto worker who was laid off because he was replaced by the mechanical robot arm that now makes cars. However that worker took notice and went back to school and learned to repair those robots.

His future is now bright again because he was able to see the change he needed to make.

In marketing, the same change takes place all the time. Marketing is a never ending battle to get the word about your products or services.

If one thing doesn’t work you should try something else until you land upon a winning combination. And then create a small business marketing plan.

Don’t get caught up in the mindset of you tried something once and it didn’t work for you so therefore it doesn’t work at all.

Marketing takes many years of skill and practice to be able to perform it like a red belt karate master.

But let’s look at that karate master just a little closer for a second. In some forms of martial arts, a black belt has to learn only 5 to 10 moves to become a black belt.

So they practice those moves over and over until they know them like a pup knows its own mother.

The point here is many people are looking for the quick fix all the time. They continue to search out many sources of marketing information without taking any action at all.

Learning is a very positive thing and should be performed all the time.

However, one of the greatest tricks of marketing is finding that one thing that you know you can do and works very well for you.

And then repeat it over and over until you know it like the karate master.

Then and only then can you move on to other things in the marketing mix to help make your business more money.

Again, do not get caught up in thinking you have to learn and do everything at one. Your business marketing will take time to learn.

Make it a process and enjoy it. Continue to read books and other marketing strategies materials that help you learn more.

If you find yourself in a bind and already own a business that needs help with marketing. Here are five small steps to help you until you learn the bigger picture.

1. Hire an expert. Many marketing experts do consult for thousands of dollars at a time. However, maybe you have a friend that owns a business. Jump up off the couch and see what they do for their marketing.

2. Get the word out. Listen you are going to make mistakes. But, doing nothing is a total loss. Get out there and do something today to make it happen. You could try to make a flayer and hand it out to people.

3. Tell your friends and family. Friend and family are there to help when you need it. So don’t be shy. Ask them for help. You could ask them if they might know anyone interested in your business or if they know anyone who could help you.

4. Start a company web site. A website is a great way to get the word out about your business. The trick here is learning about web marketing. One way could be a logo on your car.

5. Joint partnerships with other businesses. Whatever business you own there are similar businesses that you could pair up with. You could recommend each others products or services to the others customers. Just make sure they are in line with your target market.

Internet Business Marketing: What Is An Epresence And Why Do You Need One?

Internet business marketing has become an increasingly large part of most business marketing plans. But just what does it mean to have a business marketing plan? What is internet business marketing?

An internet business marketing plan can simply be defined by creating an epresence — more commonly known as an electronic or internet presence. Business can market their presence on the internet in a number of ways including web sites, blogs, email, articles, and various forms of advertising and brand awareness. Why would a business worry about creating an epresence?

The most important reason is that the internet marketplace is growing in both size and scope. Every day there is a larger number of people who do their shopping, and information gathering before shopping, via the internet. No business can afford to miss that opportunity to grow their customer base. In addition, the web offers a wealth of advertising and marketing opportunities that can be adapted to any market and any product to create a unique marketing message for your company.

Another important reason is that internet marketing and internet advertising is often cheaper that most print or broadcast marketing alternatives — and sometimes its even free. Many forms of internet marketing also offer long-term benefits that make the initial expense even more cost effective. Some internet marketing campaigns can work weeks, months or years longer than the initial effort.

A final reason is that internet marketing allows you to adapt your marketing efforts to your specific audience and product which will better allow you to target your specific niche market better than any other form of advertising or marketing available.

Establish an epresence is an important part of the modern business marketing plan today because it is more cost effective, more adaptable, and more specific than other forms of advertising and marketing available.

Small Business Marketing That Produces Results

Why would you want to work for someone else when you could start a successful business and work for yourself? Too many people don’t realize that the only thing they need to start their own business is one great idea. Think about it! Only one great idea separates you from success, and everyone has at least one good idea brewing inside their heads. So why don’t more people pursue the dream if it’s that easy? Looking into the source of the problem it’s easy to see that the one thing blocking most people from taking this opportunity is the seemingly overwhelming task of small business marketing.

Reaching out to customers is the most important part of any business, whether the business is old or new. How else will they be able to see or even understand what products you offer or what services you provide? Letting your customers know about new products, special offers, or current discounts will encourage more traffic to your site and more return business.

All these activities can be summarized in one phrase – small business marketing. Marketing requires you to examine the nature of your offerings and delineate your potential customers. After that you need to study customer behavior and preferences. These findings along with studying the nature of your competition will form the core of your small business marketing strategy.

After developing a marketing strategy, you need to plan a method for implementing it. Small businesses are usually unable to spend a large amount of money on expensive advertising like television commercials or newspaper promotions so you will have to be inventive. There are, however, a variety of methods appropriate for small business online marketing and small business offline marketing.

Let’s first consider online promotional strategies. To get anywhere these days you need an online presence – a company website or blog – even if your business does not sell things directly online. Your website or blog serves as a good platform to inform, attract and retain customers.

In addition, having a website allows you to take advantage of promotional strategies such as search engine marketing, pay per click advertising, email advertising and free advertising in websites like and others. Online chat forums are also excellent places to publicize your business. Starting your own blog or producing short informational videos and posting them on Youtube and other video sharing sites are just two more of the many ways to get the word out.

Offline strategies for small business marketing can be quite original and inventive. Use classified ads in local newspapers or selective direct mail campaigns to different areas of your city. You can also contract with people to do door-to-door marketing and use students to hand out promotional materials. Events sponsored at colleges and nightclubs also attract a high volume of customers and are helpful if you are targeting young adults.

There are no boundaries to creative thinking. Successful small business marketers come up with their own innovative ideas and put them into action. So go ahead and be creative. Develop a plan, use your imagination to promote it and you will be surprised how easy it is to be successful.